Topcon Medical Systems, Inc. (TMS), of Paramus, NJ, recently sponsored a Power Lunch at the International Vision Expo East meeting in New York City. The lunch entitled “How to Evaluate and Adopt New Technology” was held on Saturday, March 24th from 12 to 1 PM. The keynote speaker was Dr. Gary Gerber, a well-renowned practice-building consultant in the optometry field. Dr. Gerber spoke on the importance of incorporating the latest technology into one’s practice, the operational efficiencies that can be derived from it, and the thought process that should be involved when making new equipment purchases. Dr. Gerber showed how each new equipment purchase must be evaluated from both a clinical and a financial perspective. He explained the steps a practitioner should take to determine if an instrument is the most clinically appropriate tool for his/her practice. Dr. Gerber also discussed the different financing options available when making new equipment purchases. Dr. Gerber touched on three main product areas: non-mydriatic fundus cameras/retinal screening, automated refraction systems, and image management software. In the area of automated refraction, Dr. Gerber demonstrated how products like Topcon’s CV-5000 can increase an optometrist’s speed, throughput, and ergonomics, while reducing the likelihood of repetitive stress syndrome. In the area of networking, Dr. Gerber discussed EyeRoute™, an image management software system from Topcon that integrates images and reports from various ophthalmic instruments into a single, secure, digital environment. Dr. Gerber showed how acquiring such equipment can improve communication with patients, reduce labor to pull charts, and lead to a less cluttered office. This can directly impact the perception patients have of a practice, and consequently the faith they have in a practitioner’s clinical abilities. The Power Lunch was an enjoyable and educational event for all attendees. If you would like more information regarding this event or the topics covered, please contact Topcon Medical Systems at (800) 223-1130. About Topcon Medical Systems, Inc. Based in Paramus, NJ, Topcon Medical Systems (TMS) is a leader and technical innovator in the field of ophthalmic instrumentation. For over 35 years, TMS has offered the most complete and technically advanced line of ophthalmic equipment in the marketplace today. This equipment comprises the largest selection of precision ophthalmic and optical instruments from one manufacturer . . . providing a complete range of products for general and specialized applications. TMS manages ophthalmic dealer sales, corporate sales, and the Advanced Technology Products Division. TMS is a division of Topcon America Corporation, a wholly owned subsidiary of Topcon Corporation of Tokyo, Japan. About Dr. Gerber Dr. Gary Gerber is a very successful optometrist who practices in New Jersey. He is also the president of The Power Practice™, a company specializing in making optometrists more profitable. His informative and entertaining practice building seminars have been seen by doctors across the US and Canada and he has consulted for practitioners in Australia, Japan, South Africa, the Caribbean and China. Dr. Gerber is also a contributing editor for Review of Optometry and has a regular column in Optometric Management, Contact Lens Spectrum and Review of Contact Lenses. He also hosted his own radio talk show in New York City entitled "Dr. Gerber's Eye Show."